DON’T!!!
Not under any circumstances! Not even if the client threatens to take his business elsewhere! There is nothing you will learn about a creative idea from a bunch of illiterate, possibly inbred, certainly racist, plebs.
(eg the man below)

Musings of an advertising legend.
I think there's quite a bit to learn from this here pleb. Like how to make something as universally comfortable as sweatpants look so unpleasant.
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