Sony disgrace

The idea of presenting children as adults is as old and worn as my rapidly disintegrating hip joints. To my shame it as actually a concept I pioneered back in 1953 with my much lauded poster campaign for Great Ormond Street Children’s Hospital . Since then the idea has been regurgitated more times than a bulimic’s stomach lining (John Lewis, friendsreunited, bmi airways, to name just a few).

This latest example from Sony though must surely be the most fetid of the lot.