Friday, 17 September 2010

Trunchpole: the interview!

Here it is. Part 1 of my first radio interview in almost 50 years. And what a revealing portrait it is too.

P.S. I believe once you click on the interview it will download and then play in your itune. Somehow.

Tuesday, 14 September 2010

Habitat For Humanity - IMPORTANT

Those of you thinking about the Habitat For Humanity brief please remember to think BIG. Yes, HFH does indeed have some very specific goals (which are listed below) but it is our job to deliver them something far bigger and better than they could ever have dreamed of.

What I want is ideas that will generate such interest in this charity that it raises literally millions of pounds for them. They deserve nothing less.

T&T is in the business of amazing its clients, not merely satisfying them.

Thank you.

Monday, 13 September 2010

Habitat For Humanity - brief details


Yesterday I received an email from our wonderful new client, Brian Simms, at Habitat For Humanity. In it he kindly asked me to pass on to the good people of T&T some specifics for the brief.

Here is what he said

Dear Sir

Here are some areas we need marketing help in - in case any of your folks were looking for direction:

1. Ads & an Ad campaign advice for our fundraising efforts on Rehab'ing an old house on Steffens street in Sierra Vista, AZ. We are $66,000 away from reaching our goal of $88,000 to complete the rehab. The house is an old home with single pane windows and no insulation - we will rip it down to the sticks and rebuild it green! The Steffens house will include solar electric panels and solar hot water heater.

2. Logo and an Ad Campaign (low or no cost) for our "Hammer 4 a Home" Barter campaign - where we trade on craigslist starting with an old yellow handled hammer - trade up, and up, and up until we can trade for a buildable lot and building supplies.

3. Ad campaign (low or no cost) to get folks to donate their Frequent Flyer Miles to our Habitat Affiliate.

- Habitat for Humanity Logo's cannot be altered or used in logo development (Logo use guidelines document is available on request).
- Tombstone, AZ is nearby and in our area of operations
- The Hammer donated for the Hammer 4 Home is yellow handled - we plan on re-using the hammer next year (or every other year) to do this campaign again (if successful)
- We have not yet setup an account to be able to accept Frequent Flyer Miles - but we are researching it and have found a couple web sites that might work! (available on request)
- Any question please contact me!

Brian Simms, Construction Chair, Habitat for Humanity Sierra Vista Area, Southern AZ

Thursday, 9 September 2010

T&T Pro Bono competition - the results!

Following a veritable avalanche of entries, it gives me great pleasure to announce that the winner of the inaugural Trunchpole & Trunchpole pro bono competition, is none other than Arizona chapter of Habitat For Humanity, a marvelous charity whose mission is to provide low cost homes for the disadvantaged. (As a man who is somewhat homeless himself at the present moment, I can tell you this struck a real chord).

I must now call on you, the creative geniuses that make up the global Trunchpole creative community, to donate just a few minutes of your time to pondering how a creative idea (of any medium) could better help the good people of Habitat for Humanity achieve their noble goals.

The brief is really that simple.

All the information you need can be found here.

Any questions, you know where to find me.

I look forward to receiving all your wonderful ideas.


P.S. To those of you who entered yet did not win, fear not. Many of you impressed me greatly and I have decided that T&T will indeed get to you in turn.