Tuesday, 16 November 2010

T&T recruitment – phase II

In my quest to attract the finest, most exciting and agile minds in the advertising world to T&T, I am now embarking upon a fresh wave of recruitment. If you would like to be a part of Trunchpole & Trunchpole, please send an example of the single piece of work or idea you are most proud of to corneliustrunchpole@yahoo.com

(I care not if this piece ran, was merely speculative or was not even an advertising idea at all! Indeed, as far as I am concerned it can be scribbled on the back of a beer mat!)

Alternatively, just write to me explaining why you would like to be a part of the most exciting new agency the industry has ever seen.

I am particularly keen on hearing from the younger and hungrier amongst you. Especially those still in college or striving for their first significant break.

Thank you.

Thursday, 11 November 2010

Back online!

You may have noticed that Cornelius' Corner has been a tad quiet of late. Well, rather embarrassingly the reason behind this is that, to put it simply, I completely forgot my password for the account.

Now, this may seem like an easy enough thing to do for someone of my age, but, for a man who twice won "Schoolboy Memory of the Year" at prep school, and whose recall skills made him a key member of British Army's "Nazi Spy Facial Recognition Team", I have found this development in my mental well being most alarming. So much so in fact that I have visited my doctor and requested a series of most intrusive physical examinations. CAT scans, CT scans (which apparently do not stand for Cornelius Trunchpole), X-Rays and, just to be on the safe side, a colonoscopy to boot.

If I do indeed receive the dreaded diagnosis of Alzheimer's, I will of course dedicate the rest of my life to finding a cure.

Friday, 17 September 2010

Trunchpole: the interview!

Here it is. Part 1 of my first radio interview in almost 50 years. And what a revealing portrait it is too.


P.S. I believe once you click on the interview it will download and then play in your itune. Somehow.

Tuesday, 14 September 2010

Habitat For Humanity - IMPORTANT

Those of you thinking about the Habitat For Humanity brief please remember to think BIG. Yes, HFH does indeed have some very specific goals (which are listed below) but it is our job to deliver them something far bigger and better than they could ever have dreamed of.

What I want is ideas that will generate such interest in this charity that it raises literally millions of pounds for them. They deserve nothing less.

T&T is in the business of amazing its clients, not merely satisfying them.

Thank you.

Monday, 13 September 2010

Habitat For Humanity - brief details


Yesterday I received an email from our wonderful new client, Brian Simms, at Habitat For Humanity. In it he kindly asked me to pass on to the good people of T&T some specifics for the brief.

Here is what he said

Dear Sir

Here are some areas we need marketing help in - in case any of your folks were looking for direction:

1. Ads & an Ad campaign advice for our fundraising efforts on Rehab'ing an old house on Steffens street in Sierra Vista, AZ. We are $66,000 away from reaching our goal of $88,000 to complete the rehab. The house is an old home with single pane windows and no insulation - we will rip it down to the sticks and rebuild it green! The Steffens house will include solar electric panels and solar hot water heater.

2. Logo and an Ad Campaign (low or no cost) for our "Hammer 4 a Home" Barter campaign - where we trade on craigslist starting with an old yellow handled hammer - trade up, and up, and up until we can trade for a buildable lot and building supplies.

3. Ad campaign (low or no cost) to get folks to donate their Frequent Flyer Miles to our Habitat Affiliate.

- Habitat for Humanity Logo's cannot be altered or used in logo development (Logo use guidelines document is available on request).
- Tombstone, AZ is nearby and in our area of operations
- The Hammer donated for the Hammer 4 Home is yellow handled - we plan on re-using the hammer next year (or every other year) to do this campaign again (if successful)
- We have not yet setup an account to be able to accept Frequent Flyer Miles - but we are researching it and have found a couple web sites that might work! (available on request)
- Any question please contact me!

Brian Simms, Construction Chair, Habitat for Humanity Sierra Vista Area, Southern AZ


Thursday, 9 September 2010

T&T Pro Bono competition - the results!

Following a veritable avalanche of entries, it gives me great pleasure to announce that the winner of the inaugural Trunchpole & Trunchpole pro bono competition, is none other than Arizona chapter of Habitat For Humanity, a marvelous charity whose mission is to provide low cost homes for the disadvantaged. (As a man who is somewhat homeless himself at the present moment, I can tell you this struck a real chord).

I must now call on you, the creative geniuses that make up the global Trunchpole creative community, to donate just a few minutes of your time to pondering how a creative idea (of any medium) could better help the good people of Habitat for Humanity achieve their noble goals.

The brief is really that simple.

All the information you need can be found here.


Any questions, you know where to find me.

I look forward to receiving all your wonderful ideas.


P.S. To those of you who entered yet did not win, fear not. Many of you impressed me greatly and I have decided that T&T will indeed get to you in turn.

Thursday, 19 August 2010

T&T Competition

Ask any of my friends what single word they would use to describe me, and I have no doubt that they would all answer the same: "generous".(or possibly selfless, it's a toss-up really).

And it is with this trademark generosity that I announce a most exciting initiative.

You see, to celebrate the forthcoming relaunch of my beloved agency, I have decided to offer one lucky brand an entire T&T developed advertising campaign completely gratis. No agency fee whatsoever . All you would have to pay for is media and a small amount for production.

So, if you feel your brand, product, company or charity could do with some Trunchpole magic, regardless of how big or small it may be, please write to me at corneliustrunchpole@yahoo.com, explaining your needs. From all the entries I will then select the worthiest winner.

Good luck!!


Tuesday, 10 August 2010

T&T University

As you are all aware, T&T will be an agency whose creative department will be most unconventional. Though directed and guided by my trusty board, it will be a department of unlimited creative minds from around the world, all contributing remotely.

Clearly T&T's success will therefore rely on a great degree of participation from passionate, eager, motivated, creative minds. Traits, I find, are notoriously associated with the young.

It strikes me then that T&T would be wise to make an attempt to form partnerships with as many advertising colleges, courses and universities as it can. Perhaps even going so far as to encourage colleges to include working on live T&T open briefs as part of their syllabus. Just think how wonderful it would be as a student to get the opportunity to see your work actually get made. And to get paid for it too!

This involvement at college level would ensure that T&T is automatically ingrained into the psyche of the next generation of advertising greats. It would also allow T&T to benefit from their young, fertile and digitally literate minds.

Anyway, as always I would be delighted to hear any thoughts or suggestions any of you may have on this matter.

Thursday, 29 July 2010

Trunchpole the Movie!

It would appear that my return to the world of advertising has not gone unnoticed. You see, the good people at HBO (or is it NBC? I’m not sure. Anyway, I digress…) have taken it upon themselves to make a documentary about my life and advertising career.

(I suspect it is something of an attempt to set the record straight after my scandalous omission from that diabolical piece of celluloid Art & Copy).

Anyway, I have been informed that the documentary will feature a wide array of archive material as well as countless interviews with eminent advertising luminaries from my past, present and future. It is set to be a star studded affair.

As production of the film progresses, I will of course keep you all well informed.

Exciting news, I’m sure you’ll agree.

Tuesday, 6 July 2010

The Official T&T Logo!

It gives me unimaginable pleasure to finally unveil to the world the official Trunchpole & Trunchpole logo. And what a splendid logo it is too!

The eagle eyed amongst you will spot that it is not one of the official 4 finalists I published last month. This is because of a last minute entry from a fascinatingly mysterious boutique agency that goes by the name Lovechild (yourlovechild.com).

The even more eagle eyed amongst you will spot that the little fellow sitting atop the logo is a kilt clad Scottish Barnacle Goose, one of the few native geese of scotland and one of my favourite species of animal.

Another major milestone in the resurgence of the Trunchpole legend.


Wednesday, 30 June 2010

T&T senior appointments

After much thought, soul searching and whisky I have decided which individuals I would like standing directly behind me in the T&T enterprise. These people, who have been chosen for their creative excellence, will be my eyes and my ears, my men on the ground, my Johnny’s on the spot, if you will. They will be the foot soldiers of everything Trunchpole, and I will expect much from them. In return they will be showered with the glory and prestige that naturally comes with their posts.

If you are one of them, congratulations.
If you are not, there is always time.

Founder: Cornelius Trunchpole
Chairman: Cornelius Trunchpole
Executive Creative Director: Cornelius Trunchpole

Creative heads:

Susan Credle
Chris Beresford-Hill
Seth Fried
Amir Farhang
Ben Walker


Megan Sheehan
Kevin Butler
Carlos Wigle
Alerbto French
Marco Cignini
Trevor bittinger
Brian Novoa
Branden Kramer
JD Beebe
Aiden Bordner
Erhan Ali Yilmaz
Julianna Cobb
John Mucha
Adam Kornblum

Monday, 14 June 2010

Ben Nevis brief

A cracking idea from Alberto French.

In Alberto's words:

Nevis Whiskey: It's too good for you.

Nevis Whiskey is liquid manna squeezed from the teat of angels. An intriguing blend full of interesting smells and notes. Beautiful organics. A playfulness of sweet and sour. It is precious. In fact there are only two lakes good enough to provide the water for this whiskey. This is not a mass produced. Nevis employs very strict quality controls on their whiskey. And these quality controls extend to our customers as well. Not to be cruel, but it is most likely too good for you. Mr. and Mrs. John Q Public.

Like the most respectable Scottish schools, Jordanhill, Williasmwood and Cults, Nevis Whiskey, the most respectable of whiskeys, requires only the most respectable of people.

So, if you want a bottle of Ben Nevis you will have to apply for one. Before a bottle of the world’s most respected whiskey is bestowed Nevis will need to know your qualifications. They want to know that you’re up to snuff, that you’ll have the proper appreciation for the product.

Wednesday, 9 June 2010

T&T's first open brief!

Living for 40 years in the shadow of Ben Nevis, I became more than a little familiar with the Ben Nevis distillery, the oldest in Scotland. Through years of patronage (I’ve always been partial to a distillery tour) I developed a love of both the Ben Nevis single malt, and the people who produce it (my housekeeper Winona even uses it to make a most spectacular "flaming spotted dick").

However, outside of the small town of Fort William, not a soul has heard of it. Which is where you, the people of Trunchpole & Trunchpole come in.

On the 18th of June I will be paying Ben Nevis a visit to talk them through how T&T will turn them into the most respected whisky in the world.

All I need now is your ideas.

And remember, think big.


P.S. individuals who excel on this brief will be considered for starring roles in the agency.

Monday, 7 June 2010

T&T logo finalists.

I've pored over the countless logo designs I've been sent and have selected the final four candidates. As T&T is a democracy (of sorts) I will now put these designs to you, my future employees, to pick a winner.

And may I quickly say thank you once again to everyone who submitted a design. It proves the people of T&T are indeed the most creative on the planet.

P.S. A special award goes to the wonderful Megan Sheehan for her ingenious "Corny knows" T-shirt design. If you'd like to order one, best speak to Megan (T-shirt production and distribution is not my forte).

Wednesday, 2 June 2010

I’ve bought a new suit!

Despite my continued internment at a US immigration centre, I took the time last week to instruct my tailor, Henry Poole & Co. of Savile Row, to cut me a brand new white linen suit for the summer. The thought of hotfooting round New York in it, light as a feather, is pretty much the only thing keeping me going right now.

Friday, 28 May 2010

Trunchpole, the cartoon!

I've always subscribed to the theory that until you have been depicted in a cartoon, you cannot consider yourself truly successful. Well, thanks to the genius Kevin Butler I can now die a happy man.

And thank you for making me look so thin!

Keep them coming dear boy!

Wednesday, 26 May 2010

Trunchpole & Trunchpole: a manifesto

Some of you may be wondering exactly how my agency, Trunchpole & Trunchpole will operate. Well, I will now attempt to explain.

The T&T project will be divided into two distinct phases. If you will permit me I would like to start by explaining the second of these.

Phase two of T&T will see it operate as a regular (albeit far superior) full service advertising agency running out of an office in New York City. It will have a full time staff of highly talented and creative people. It will produce world class work for fresh and exciting clients. All, of course, under the watchful eyes of yours truly.

When T&T can move into this second phase will depend entirely upon the speed at which its first phase can be completed.

Phase one is where, in true Trunchpole style, things become more than a little unconventional. It will see T&T operate as an agency without an office and without a full time work force. Instead of employees it will have volunteer partners (you?), who will help me rebuild my agency from wherever in the land they currently reside. Through a process of online dialogue and collaborative endeavor we will together work on briefs and win exciting new accounts.

Once we have enough of these accounts T&T will move swiftly into its second phase, whereupon it will instantly become the most exciting, original and devastatingly modern agency seen thus far in the 21st Century.

If you would like to be a part of this most exciting project, do let me know.

T&T Logo entries no. 11 and 12

These designs from Maryam Javaid scream modern sophistication. Two things I certainly strive to be.

Well done Maryam.

T&T Logo entries no. 8, 9 and 10

Three wonderful bow tie inspired designs from Çağlayan İbiş and Barış Başaran. I love them!

T&T Logo entry no. 7

This design by Marcello Bernardi is truly a class act.

T&T Logo entries no. 4, 5 and 6

Three more splendid logo designs for my consideration.

The bottom one is from Robert Palmer, and the top two the wonderfully exotic sounding Ricardo Rodriguez.

Tuesday, 25 May 2010

T&T Logo entry no. 3

Now this is something very special indeed. Kevin Butler, you are a weird and wonderful man.

Can you see the tantalizing tension between myself and the unicorn? It's truly captivating.

T&T Logo entry no. 2

The wonderfully talented Megan Sheehan has really raised the bar with this T&T concept that is nothing short of a work of art.

This is really going to take some beating!

T&T Logo entry no. 1

The first thing Trunchpole & Trunchpole will be needing is a world class logo. And who better to help me achieve this than you, my advertising friends?!

This submission is from the design genius that is Mr Joel Mooy. I particularly love the way the + symbol looks exactly like one of my favourite buttons. Joel, have you been going through my cardigan draw?

All other logo designs most welcome.

Monday, 24 May 2010

Trunchpole & Trunchpole: now recruiting!!!

I have made up my mind. I shall relaunch Trunchpole & Trunchpole! It was the greatest advertising agency of its generation and there is no reason why it cannot scale such heights again. (If you're wondering who the second Trunchpole was, he was me. As was the first. I just liked the sound of the repetition).

To ensure T&T's triumph I must of course secure the services of the brightest minds in the advertising world. I am therefore now actively recruiting the very best in Copywriters, Art Directors, Production Managers, Project Managers, Designers, Chefs, sommeliers, Musicians, Computer experts, Linguists, animal wranglers, cleaning staff and of course secretaries. I think I can probably do without Account Directors this time around.

If you would like to work at the greatest agency in the world, email your CV to corneliustrunchpole@yahoo.com

(or just drop me a line on Facebook)

America: first impressions.

Dear reader.

I am writing this from the squalor of a holding cell at US immigration. An environ a thought I’d never need revisit again. Despite this setback my first impressions of the United States have been exceedingly positive. The officials have been most polite, the air conditioning not too extreme and the food far superior to that which I was expecting. With any luck I should be released to proceed with my mission within 4 weeks.

In the meantime I would like to use this period of solitude to reflect on the reason I ventured to this land in the first place, to reestablish myself as the beating heart of the advertising world.

In order to achieve this goal I have two possible courses of action: join an existing agency (presumably as chairman), or set up my own.

For the latter I will of course need a willing and enthusiastic work force of likeminded individuals (if this sounds like you, do please get in touch).

I have much to ponder.

Yours Truly


Monday, 17 May 2010

Cornelius Thinks...

I'd like to introduce a brand new section of my blog titled "Cornelius Thinks...". In it I shall succinctly explain my viewpoint on a particular issue that happens to be on my mind.

For instance, as an example, today I was thinking about the difference between weasels and ferrets. I concluded that there is in fact no difference between the two creatures. Therefore "Cornelius Thinks" the scientific community should decide once and for all which of the two names it is going to stick with.

Perhaps that wasn't the best example.

Selling up

I've come to realize that if I am to succeed in my goal of triumphantly returning to the world of advertising, I am going to have to be a little more compromising in where I reside. The highlands are the most beautiful place on Earth, but they are certainly not the centre of advertising world. Therefore, with a heavy heart I have put the castle on the market.

If you are at all interested in purchasing my castle, please contact me on corneliustrunchpole@yahoo.com to arrange a viewing.

Here are a few pictures to whet your appetite.

Wednesday, 12 May 2010

A day in the life of me, Cornelius Trunchpole.

5:45am – Alarm goes off. I wake up in a delirium, the Birdseye Potato Waffles jingle coursing inexplicably through my mind.
6:00am – I rise from my slumber, attire myself and head downstairs for breakfast.
6.30am – DAMN IT!! We’re out of Potato Waffles!! I settle for porridge.
7:00am – Check the morning post. An invitation to speak at an awards ceremony in London as well as numerous brightly coloured fliers. It seems Pizza Land in Fort William is doing an excellent 2 for 1 offer on any 12 inch deep pan (whatever that is!.
7.10am –17:16pm – not a lot.
17:16pm - Where on Earth are my glasses???!!! Damn it!!!!!
17:17pm - found them.
17.30pm – 18:00pm – flick through an old copy of Ogilvy on Advertising. Not a single mention of yours truly. I struggle to suppress my rage.
18:30pm – weigh myself. Oh dear.
18:45pm – 19:45pm – ponder the eternal predicament of what to have for dinner. With my housekeeper Winona still in hospital I must cook for myself.
20:00pm – Call Pizza Land and ask if they do Arbroath smokies. They don’t.
20:04pm – Call back Pizza Land and ask if they do Beef Wellington. They don’t. Apparently they do however do spicy beef pizza. Reluctantly I order that instead.
20:06pm – 20:32pm - waiting.
20:32pm – food arrives. It’s vile.
21:00pm – Wash foul taste from my mouth with a remarkable 10 year old Ardbeg.
21:20pm – one more can’t hurt.
21:40pm – may as well finish the bottle.
22:00pm – I can’t feel my face.
22:15pm - bed.

Friday, 7 May 2010

Book cover entry no. 5

Now this one is a real cryptic little number! To be perfectly honest I have absolutely no idea what it means. But I love it!!

Excellent work Paul Reissland!

Book cover entry no. 4

This beautifully understated little number is from a wonderful designer named David Austin. The ash tray is remarkably similar to one I stole from the Savoy in 1966 (it was the night England won the World Cup, so no one gave a sodding damn!).

Book cover entry no. 3

Another wonderful design from my friends at Addiction SIA in Latvia! This one may be even better than their first! You can almost see me in it.

I've no idea though whose those shoes are meant to be.

"whose those shoes", that sounds rather nice.

Thursday, 6 May 2010

Book cover entry no.2

Another entry! This time from the design genius that is Kevin Butler.

I'm not sure what I love more, the copy on the spine or the tassel! Both more than splendid!

Good on you dear boy!

Trunchpole’s Golden Rules of Advertising no. 12

As I’m on the subject, I will share with you an invaluable tip when it comes to conducting consumer research.


Not under any circumstances! Not even if the client threatens to take his business elsewhere! There is nothing you will learn about a creative idea from a bunch of illiterate, possibly inbred, certainly racist, plebs.

(eg the man below)

Trunchpole's True Stories no. 57

Due to all the hours he spent behind two way mirrors, Stanley Pollitt became so accustomed to not being visible he would often be found walking around the office in nothing but his underpants.

On one occasion poor Stanley even had to be physically removed from the ladies lavatory.

Wednesday, 5 May 2010

Book cover entry no. 1

Here is the very first entry in my little competition to find the cover design for my forthcoming book "Everything you need to know about advertising, plus a few things you don't". It was created by the wonderful men and women at Addiction SIA, a most exciting little agency in Latvia, of all places!

I'm told the design (which features the head of a male penis - naughty!) is representing the undercurrent of depravity that swells beneath the seemingly innocent surface of the ad world.

I've been assured the penis is in no way intended to represent me!

Well done Addiction SIA, a fine effort!!

Tuesday, 4 May 2010

Who is Cornelius Trunchpole?

I'll tell you.

I was born in the Herefordshire village of Shaftesbury at some point after the turn of the 20th Century. The precise date of my birth is unknown as the Hospital Administrator in charge of birth certificates happened to be away on holiday that day.

Tragically both my mother and my father died in childbirth, meaning I was brought up at the local orphanage until the age of 6, when my infatuation for one of my teachers led the Governor of the orphanage to take the extreme measure of packing me off to serve in the British Army.

After just 4 weeks of basic training I was sent off to war (I’ve no recollection if this was the First World War or the Second), where due to my small hands I was used to polish the tiny insides of tanks (to this day I’ve no idea why).

Whilst serving in the army I took on the secondary role of writing the jingoistic slogans on the side of mortar shells and bombs. “Enjoy this Adolf!”, “PS your hair is on fire!!” and “I AM A BOMB!” being amongst my most celebrated works.

It was my creativity in this field that led me into advertising.

On leaving the Army I went straight to work at the London ad agency Wilson Bagley, where I quickly rose to the rank of Creative Director, writing copy for such accounts as Coleman’s mustard, Heinz, and Monster Munch crisps.

Following a chance meeting in a London phone box I was then offered a job at the McCann Advertising agency in America, where within weeks of joining I had facilitated the companies merger with the Erickson agency (an achievement I received not even a word of thanks for).

At this point I was still only 14 years old.

I then spent the next two decades moving from agency to agency, sometimes as Creative Director, sometimes as head of copy, sometimes as Chairman (once as receptionist – a mistake quickly rectified).

During this time I also founded The Annual Trunchpole Awards, (or Trunchies as it affectionately came to be known), where I awarded the finest advertising to come out each year. Needless to say I consistently won in almost every category.

After years of working for other people I decided to set up my own shop, Trunchpole & Trunchpole (there was no other Trunchpole, I just liked the sound of the repetition).

For 11 beautiful years Trunchpole & Trunchpole was the toast of the advertising World. We were pioneers, inventing techniques commonplace now, but unheard of at the time: the billboard, the voice over, the packshot and, lest we forget, the comparative taste test.

But it wasn’t to last. Trunchpole & Trunchpole tragically fell victim to the great layout pad shortage of 1956, and the dream turned into a nightmare.

The company folded and I Spent the ensuing ten years floating around adland, a forlorn and broken man.

In 1971 I retired from advertising altogether and swore I’d never write another ad again. I cancelled my subscription to Ad Week, bought a castle in Scotland and happily drifted into obscurity.

Some 40 years later however, I’ve changed my mind. It seems that today’s industry could do with a bit of Trunchpole magic.

So there you have it. Trunchpole revelaed.

What else did you expect?

Friday, 30 April 2010


Please ignore the below post of a photograph of a black man. I've no idea how I managed to post it and I have even less idea how to remove it. I don't even know where the image came from. I've never seen it before in my life!


Despite promising myself some decades ago that I would never again write another ad, last night after quite a few whiskies I broke that promise. In a drunken frenzy I was overcome with an idea so brilliant I was compelled to commit it to paper. The idea was a press ad for British Petroleum.

However, in the cold light of morning I can now see that far from being a work of genius, it is in fact merely a drawing of a duck.

Thursday, 29 April 2010


Just three weeks after I bought my castle in scotland (the one on the left) David Ogilvy went and purchased his chateau in France (on the right). Harmless flattery or spiteful one-up-man-ship? I have always rather suspected the latter.

Personally I much prefer mine.

Wednesday, 28 April 2010

An essay: Clients. Man or Monster?

The thought has doubtless crossed the mind of every adman (and woman, you get them too these days) since the dawn of time, “This client CANNOT be human! No human is this stupid! No human is this destructive! No human is this short sighted!”

Well that is because, in my opinion, they are not human. Not in the traditional sense anyway.

After all, would a human insist on 7 rounds of research for a single tactical press ad?

Would a human reject Frank Sinatra as the face of their brand for “not being quite famous enough”?

And would a human murder a prostitute (paid for by the agency I may add) in his suite at the Waldorf just because he was “bored”?

No. There is nothing human about clients.

However, that is not to say all clients are bad. I’m rather fond of my Gerbil Sebastian, and he is most certainly not a human either. Similarly, some clients are not without their charms (the first client I ever had when I began my illustrious career in advertising at the age of 11 insisted on addressing me as ‘Squire’, something I found most beguiling).

The inescapable fact though is that clients simply aren’t as intelligent as their agency counterparts. Indeed, a 1976 study by Stanford University found the brain size of the average client to be as much as 47% smaller than the average human (this study may have actually been about Crocodiles, but the point still stands).

And one must also not forget the undeniable responsibility clients have to bear.

So, in conclusion, clients are indeed monsters. But ask yourself this: if you woke up one morning 47% stupider and with 5 times as much responsibility, would you not become something of a monster too?

Tuesday, 27 April 2010

Sony disgrace

The idea of presenting children as adults is as old and worn as my rapidly disintegrating hip joints. To my shame it as actually a concept I pioneered back in 1953 with my much lauded poster campaign for Great Ormond Street Children’s Hospital . Since then the idea has been regurgitated more times than a bulimic’s stomach lining (John Lewis, friendsreunited, bmi airways, to name just a few).

This latest example from Sony though must surely be the most fetid of the lot.

Note from David

This is the note written to me by David Ogilvy on the occasion of my retirement from advertising in 1971. Despite nearly 40 years of trying, I've still absolutely no idea what it says. It is totally fucking illegible!!!