Those of you thinking about the Habitat For Humanity brief please remember to think BIG. Yes, HFH does indeed have some very specific goals (which are listed below) but it is our job to deliver them something far bigger and better than they could ever have dreamed of.
What I want is ideas that will generate such interest in this charity that it raises literally millions of pounds for them. They deserve nothing less.
T&T is in the business of amazing its clients, not merely satisfying them.
Thank you.
Tuesday, 14 September 2010
Monday, 13 September 2010
Habitat For Humanity - brief details
Hello
Yesterday I received an email from our wonderful new client, Brian Simms, at Habitat For Humanity. In it he kindly asked me to pass on to the good people of T&T some specifics for the brief.
Here is what he said
Dear Sir
Here are some areas we need marketing help in - in case any of your folks were looking for direction:
1. Ads & an Ad campaign advice for our fundraising efforts on Rehab'ing an old house on Steffens street in Sierra Vista, AZ. We are $66,000 away from reaching our goal of $88,000 to complete the rehab. The house is an old home with single pane windows and no insulation - we will rip it down to the sticks and rebuild it green! The Steffens house will include solar electric panels and solar hot water heater.
2. Logo and an Ad Campaign (low or no cost) for our "Hammer 4 a Home" Barter campaign - where we trade on craigslist starting with an old yellow handled hammer - trade up, and up, and up until we can trade for a buildable lot and building supplies.
3. Ad campaign (low or no cost) to get folks to donate their Frequent Flyer Miles to our Habitat Affiliate.
Notes:
- Habitat for Humanity Logo's cannot be altered or used in logo development (Logo use guidelines document is available on request).
- Tombstone, AZ is nearby and in our area of operations
- The Hammer donated for the Hammer 4 Home is yellow handled - we plan on re-using the hammer next year (or every other year) to do this campaign again (if successful)
- We have not yet setup an account to be able to accept Frequent Flyer Miles - but we are researching it and have found a couple web sites that might work! (available on request)
- Any question please contact me!
Cheers,
Brian Simms, Construction Chair, Habitat for Humanity Sierra Vista Area, Southern AZ
http://www.facebook.com/pages/Sierra-Vista-Habitat-for-Humanity/141576312541836
Yesterday I received an email from our wonderful new client, Brian Simms, at Habitat For Humanity. In it he kindly asked me to pass on to the good people of T&T some specifics for the brief.
Here is what he said
Dear Sir
Here are some areas we need marketing help in - in case any of your folks were looking for direction:
1. Ads & an Ad campaign advice for our fundraising efforts on Rehab'ing an old house on Steffens street in Sierra Vista, AZ. We are $66,000 away from reaching our goal of $88,000 to complete the rehab. The house is an old home with single pane windows and no insulation - we will rip it down to the sticks and rebuild it green! The Steffens house will include solar electric panels and solar hot water heater.
2. Logo and an Ad Campaign (low or no cost) for our "Hammer 4 a Home" Barter campaign - where we trade on craigslist starting with an old yellow handled hammer - trade up, and up, and up until we can trade for a buildable lot and building supplies.
3. Ad campaign (low or no cost) to get folks to donate their Frequent Flyer Miles to our Habitat Affiliate.
Notes:
- Habitat for Humanity Logo's cannot be altered or used in logo development (Logo use guidelines document is available on request).
- Tombstone, AZ is nearby and in our area of operations
- The Hammer donated for the Hammer 4 Home is yellow handled - we plan on re-using the hammer next year (or every other year) to do this campaign again (if successful)
- We have not yet setup an account to be able to accept Frequent Flyer Miles - but we are researching it and have found a couple web sites that might work! (available on request)
- Any question please contact me!
Cheers,
Brian Simms, Construction Chair, Habitat for Humanity Sierra Vista Area, Southern AZ
http://www.facebook.com/pages/Sierra-Vista-Habitat-for-Humanity/141576312541836
Thursday, 9 September 2010
T&T Pro Bono competition - the results!
Following a veritable avalanche of entries, it gives me great pleasure to announce that the winner of the inaugural Trunchpole & Trunchpole pro bono competition, is none other than Arizona chapter of Habitat For Humanity, a marvelous charity whose mission is to provide low cost homes for the disadvantaged. (As a man who is somewhat homeless himself at the present moment, I can tell you this struck a real chord).
I must now call on you, the creative geniuses that make up the global Trunchpole creative community, to donate just a few minutes of your time to pondering how a creative idea (of any medium) could better help the good people of Habitat for Humanity achieve their noble goals.
The brief is really that simple.
All the information you need can be found here.
http://habitatsv.org/default.aspx
http://www.facebook.com/pages/Sierra-Vista-Habitat-for-Humanity/141576312541836?ref=mf
Any questions, you know where to find me.
I look forward to receiving all your wonderful ideas.
Huzzah!
P.S. To those of you who entered yet did not win, fear not. Many of you impressed me greatly and I have decided that T&T will indeed get to you in turn.
I must now call on you, the creative geniuses that make up the global Trunchpole creative community, to donate just a few minutes of your time to pondering how a creative idea (of any medium) could better help the good people of Habitat for Humanity achieve their noble goals.
The brief is really that simple.
All the information you need can be found here.
http://habitatsv.org/default.aspx
http://www.facebook.com/pages/Sierra-Vista-Habitat-for-Humanity/141576312541836?ref=mf
Any questions, you know where to find me.
I look forward to receiving all your wonderful ideas.
Huzzah!
P.S. To those of you who entered yet did not win, fear not. Many of you impressed me greatly and I have decided that T&T will indeed get to you in turn.
Thursday, 19 August 2010
T&T Competition
Ask any of my friends what single word they would use to describe me, and I have no doubt that they would all answer the same: "generous".(or possibly selfless, it's a toss-up really).
And it is with this trademark generosity that I announce a most exciting initiative.
You see, to celebrate the forthcoming relaunch of my beloved agency, I have decided to offer one lucky brand an entire T&T developed advertising campaign completely gratis. No agency fee whatsoever . All you would have to pay for is media and a small amount for production.
So, if you feel your brand, product, company or charity could do with some Trunchpole magic, regardless of how big or small it may be, please write to me at corneliustrunchpole@yahoo.com, explaining your needs. From all the entries I will then select the worthiest winner.
Good luck!!
Cornelius
And it is with this trademark generosity that I announce a most exciting initiative.
You see, to celebrate the forthcoming relaunch of my beloved agency, I have decided to offer one lucky brand an entire T&T developed advertising campaign completely gratis. No agency fee whatsoever . All you would have to pay for is media and a small amount for production.
So, if you feel your brand, product, company or charity could do with some Trunchpole magic, regardless of how big or small it may be, please write to me at corneliustrunchpole@yahoo.com, explaining your needs. From all the entries I will then select the worthiest winner.
Good luck!!
Cornelius
Tuesday, 10 August 2010
T&T University
As you are all aware, T&T will be an agency whose creative department will be most unconventional. Though directed and guided by my trusty board, it will be a department of unlimited creative minds from around the world, all contributing remotely.
Clearly T&T's success will therefore rely on a great degree of participation from passionate, eager, motivated, creative minds. Traits, I find, are notoriously associated with the young.
It strikes me then that T&T would be wise to make an attempt to form partnerships with as many advertising colleges, courses and universities as it can. Perhaps even going so far as to encourage colleges to include working on live T&T open briefs as part of their syllabus. Just think how wonderful it would be as a student to get the opportunity to see your work actually get made. And to get paid for it too!
This involvement at college level would ensure that T&T is automatically ingrained into the psyche of the next generation of advertising greats. It would also allow T&T to benefit from their young, fertile and digitally literate minds.
Anyway, as always I would be delighted to hear any thoughts or suggestions any of you may have on this matter.
Clearly T&T's success will therefore rely on a great degree of participation from passionate, eager, motivated, creative minds. Traits, I find, are notoriously associated with the young.
It strikes me then that T&T would be wise to make an attempt to form partnerships with as many advertising colleges, courses and universities as it can. Perhaps even going so far as to encourage colleges to include working on live T&T open briefs as part of their syllabus. Just think how wonderful it would be as a student to get the opportunity to see your work actually get made. And to get paid for it too!
This involvement at college level would ensure that T&T is automatically ingrained into the psyche of the next generation of advertising greats. It would also allow T&T to benefit from their young, fertile and digitally literate minds.
Anyway, as always I would be delighted to hear any thoughts or suggestions any of you may have on this matter.
Thursday, 29 July 2010
Trunchpole the Movie!
It would appear that my return to the world of advertising has not gone unnoticed. You see, the good people at HBO (or is it NBC? I’m not sure. Anyway, I digress…) have taken it upon themselves to make a documentary about my life and advertising career.
(I suspect it is something of an attempt to set the record straight after my scandalous omission from that diabolical piece of celluloid Art & Copy).
Anyway, I have been informed that the documentary will feature a wide array of archive material as well as countless interviews with eminent advertising luminaries from my past, present and future. It is set to be a star studded affair.
As production of the film progresses, I will of course keep you all well informed.
Exciting news, I’m sure you’ll agree.
(I suspect it is something of an attempt to set the record straight after my scandalous omission from that diabolical piece of celluloid Art & Copy).
Anyway, I have been informed that the documentary will feature a wide array of archive material as well as countless interviews with eminent advertising luminaries from my past, present and future. It is set to be a star studded affair.
As production of the film progresses, I will of course keep you all well informed.
Exciting news, I’m sure you’ll agree.
Tuesday, 6 July 2010
The Official T&T Logo!
It gives me unimaginable pleasure to finally unveil to the world the official Trunchpole & Trunchpole logo. And what a splendid logo it is too!
The eagle eyed amongst you will spot that it is not one of the official 4 finalists I published last month. This is because of a last minute entry from a fascinatingly mysterious boutique agency that goes by the name Lovechild (yourlovechild.com).
The even more eagle eyed amongst you will spot that the little fellow sitting atop the logo is a kilt clad Scottish Barnacle Goose, one of the few native geese of scotland and one of my favourite species of animal.
Another major milestone in the resurgence of the Trunchpole legend.
Huzzah!
The eagle eyed amongst you will spot that it is not one of the official 4 finalists I published last month. This is because of a last minute entry from a fascinatingly mysterious boutique agency that goes by the name Lovechild (yourlovechild.com).
The even more eagle eyed amongst you will spot that the little fellow sitting atop the logo is a kilt clad Scottish Barnacle Goose, one of the few native geese of scotland and one of my favourite species of animal.
Another major milestone in the resurgence of the Trunchpole legend.
Huzzah!
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