Monday, 14 June 2010

Ben Nevis brief

A cracking idea from Alberto French.

In Alberto's words:

Nevis Whiskey: It's too good for you.

Nevis Whiskey is liquid manna squeezed from the teat of angels. An intriguing blend full of interesting smells and notes. Beautiful organics. A playfulness of sweet and sour. It is precious. In fact there are only two lakes good enough to provide the water for this whiskey. This is not a mass produced. Nevis employs very strict quality controls on their whiskey. And these quality controls extend to our customers as well. Not to be cruel, but it is most likely too good for you. Mr. and Mrs. John Q Public.

Like the most respectable Scottish schools, Jordanhill, Williasmwood and Cults, Nevis Whiskey, the most respectable of whiskeys, requires only the most respectable of people.

So, if you want a bottle of Ben Nevis you will have to apply for one. Before a bottle of the world’s most respected whiskey is bestowed Nevis will need to know your qualifications. They want to know that you’re up to snuff, that you’ll have the proper appreciation for the product.

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