Thursday, 6 May 2010

Trunchpole’s Golden Rules of Advertising no. 12

As I’m on the subject, I will share with you an invaluable tip when it comes to conducting consumer research.


Not under any circumstances! Not even if the client threatens to take his business elsewhere! There is nothing you will learn about a creative idea from a bunch of illiterate, possibly inbred, certainly racist, plebs.

(eg the man below)

1 comment:

  1. I think there's quite a bit to learn from this here pleb. Like how to make something as universally comfortable as sweatpants look so unpleasant.